An AI agent for TikTok, connected to your CRM.
Your TikTok Business account is connected from the panel and direct messages land in the CRM inbox as one more chat. The agent answers them on its own, with price, stock and customer record read from your management system, and creates the lead under the handle of whoever wrote in. It is a reply channel: the conversation is always opened by the person, and what travels here is text and images, nothing else.
Official TikTok Business Messaging API · Victoria AI is a TikTok Business Partner.
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What an AI agent on TikTok actually is.
Six things the agent does inside a direct message.
None of them is a canned reply: each one is an operation against a real system, carried out while the conversation is still open.
What happens between the message and the filed order.
Five steps of an ordinary enquiry. The route is the same as on the other connected channels: what changes on TikTok is which formats can travel through the chat.
What stays filed.
The value of the channel is not in having answered fast: it is that the next day anyone on the team can pick the conversation up without asking anybody anything.
@malena.ruiz
What travels over TikTok and what does not.
This is not a policy of ours: it is what TikTok’s messaging API supports and what it does not. It is on the page because it is the first thing needed to decide whether the channel is any use to you, and because whatever does not fit here does fit through another channel of the same agent.
What this channel depends on.
Above is which formats travel. This is the other thing worth knowing before switching it on: what the channel depends on, and what we are not going to promise you.
Can campaigns or bulk messages be sent over TikTok?
No. TikTok does not allow broadcasts, and the CRM does not even offer it as a destination for a bulk send: what leaves through this channel is one-to-one conversation. Campaigns run on the channels that allow them, under each platform’s rules.
Who has to write first?
The person. TikTok is a reply channel: the agent answers a direct message that already exists and cannot open the conversation. That is why the channel pays off when there is content generating questions, and not as a prospecting route.
Can someone on my team answer instead of the agent?
Yes, at any moment: the rep opens the TikTok chat from the CRM or from their phone and types the reply. And if you would rather the AI did not answer on this channel, it is muted here only, without touching the rest.
Does it quote the same as on the other channels?
It quotes the same, because the agent works on the lead and not on the channel: it finds the item, takes the price from your management system and leaves the opportunity filed. What changes is the delivery: the PDF does not travel over TikTok, so the quote stays in the CRM and goes out through a channel that accepts files.
What happens with the photos the customer sends?
They land in the chat and the agent reads them as on any other channel. If TikTok has not yet granted the application permission to download media, the message still stays in the thread with a notice that the photo could not be fetched: we would rather you saw the notice than a gap.
What do I need in order to connect my account?
A TikTok Business account and its authorisation: you click connect in the panel, TikTok asks for the permission and on the way back the channel is created, with its agent, its hours, its group and its default owner. Connecting to your management system is the same work the other channels use, and it is done once.
Where to go next.
Before connecting the account, let’s review it together.
In a 30-minute meeting we look at what people ask you on TikTok today, how much of that the agent can resolve with your systems connected, and what is better off going out through another channel.